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Mesirow Refreshes Brand Identity

Tom Burroughes, Group Editor , November 18, 2020


The Chicago-based firm oversees $172 billion of client money and by certain metrics is one of the largest wealth managers in the US. It has updated its brand identity, logo and created a new corporate website.

Mesirow, the US employee-owned financial services firm founded in 1937, has brought out a new brand identity, website and logo.

The Chicago-based firm, overseeing $172 billion of client money, said that its new brand identity and website are designed to highlight its “values, relentless commitment to excellence, deepened collaboration and increased harmonization across its business lines.”

On its website, users can review Mesirow’s products and services; insights on the markets, sectors and investing; hear the views of its people and community partners; and subscribe to “Spark,” a quarterly newsletter.

“Our updated brand identity, logo, and new corporate website encompass all facets of our organizational purpose and values,” Sarah Chodera, chief marketing officer of Mesirow, said.

Mesirow’s business lines cover investment management, capital markets, investment banking and advisory services.

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