Wealthy Americans Vote for Brioni

Stephen Harris

23 May 2007

Brioni has been rated the most prestigious luxury men's fashion brand by a narrow margin in a recent survey of over 1,500 wealthy US consumers, with an average income of $319,000, and average net worth of $3 million. Armani and Ermenegildo Zegna tied for second place; Ferragamo was rated third. "This category is highly competitive, with many brands seeking the same client. Interestingly, each brand has key strengths, but no brand dominates on all the critical luxury metrics. Since women influence, and, in many instances, make men's fashion purchases, this survey is comprehensive in that it focuses on ratings by both genders,” according to the survey.