US Wealthy Rate Bellagio as Top Casino

Stephen Harris

6 September 2006

High net worth US consumers have rated Bellagio, Borgata and Wynn the three casinos with the highest brand status in the Luxury Institute's first Luxury Brand Status Index survey for Casinos. The Venetian and Red Rock are also on the "A List" of most prestigious Casino brands. Bellagio was rated the brand that best delivers consistently superior quality. It is also the most unique and exclusive, and the casino most frequented by people who are admired and respected. Borgata was rated best at making clients feel special across the entire customer experience. "As Las Vegas and other casino locations evolve from purely gambling into high-end entertainment and shopping venues, high net worth consumers, high-end travel firms, and luxury goods and services firms have asked the Luxury Institute to apply its independent peer-review-based ratings to the most popular Casinos," said Milton Pedraza, CEO of the Luxury Institute.