Deals Of The Day: The Latest In Wealth Management M&A – Marmo, Cetera Planning Partners

Editorial Staff

26 June 2026

Cetera Financial Group said yesterday that it has acquired the assets of Marmo Financial Group, a Johnson City, Tennessee-based independent RIA managing about $300 million in AuM. The financial terms were not disclosed.

With the transaction, Scott Marmo – founder, principal advisor, and sole owner of Marmo Financial Group – along with his team, is joining Cetera Planning Partners, Cetera's employee-advisor RIA with approximately $19 billion in assets under administration. Cetera will retain and continue operating the Marmo
Financial Group office, expanding its footprint to Tennessee.

Cetera Planning Partners unifies Cetera entities Avantax Planning Partners and The Retirement Planning Group.

Marmo, which serves 620 clients and has eight team members, was previously affiliated with Cetera.

As of March 31, 2026, Cetera firms manage about $630 billion in assets under administration and $296 billion in assets under management.