The business unit will serve three primary client groups: mid-sized US corporates entering Latin America through nearshoring, shared services or direct market entry; Latin American businesses establishing operations or hiring in the US; and European and Asia-Pacific multinationals seeking a coordinated regional partner as they scale operations across Latin America.

“Latin America is strategically important for companies looking to expand, diversify supply chains, access talent and build cross-border operations. But the region is also highly complex, with requirements that vary significantly from market to market,” Raimundo Diaz, executive vice president, Americas at Vistra, said. “Vistra has been active within the Latam region for the past decade via its experienced team at Vistra Brazil, delivering local expertise backed by the global standards and infrastructure of Vistra.”

The firm said that as companies increasingly look to Latin America for shared services, direct market entry, access to talent and regional expansion, many are faced with managing a patchwork of local providers, or relying on a single advisor without the local insight needed to operate effectively across a wide spread of markets.

In July last year, Vistra appointed Kim Jenkins as its chief executive officer, succeeding Simon Webster who had served as CEO since 2022.