The editors are pleased to share these views; the usual editorial disclaimers apply to commentaries from outside firms. To comment and engage with the team, email tom.burroughes@wealthbriefing.com and amanda.cheesley@clearviewpublishing.com 

A new report from Remarkable scores 30 UK-active asset managers across 10 dimensions of digital maturity, from content and engineering quality to visibility in AI-powered search. The findings show a widening gap between the firms shaping how advisors and allocators research managers and those slipping out of view. 

Most asset managers still gauge their digital performance by whether assets under management hold steady and the sales team stays busy. That view is becoming harder to rely on. Advisors and allocators now do much of their research online before they speak to anyone, and through 2025 and into 2026 AI-powered search tools moved from early curiosity to a standard part of that work. By the first quarter of 2026, a meaningful share of UK wholesale due diligence began with a prompt rather than a phone call. The practical question for any manager is whether it appears in the answer. 

Remarkable’s new report, The UK’s Top 30 Asset Management Firms: Digital Maturity Report 2026, sets out to measure exactly that. It assesses 30 asset managers active in the UK market across 10 dimensions: content breadth, digital authority, publishing cadence, LinkedIn presence, technology stack, audience segmentation, engineering quality, strategic commitment, accessibility, and visibility in AI search. Each firm is scored on a five-band scale, and the cohort runs from the largest global managers operating in the UK through to significant domestic independents. The full report is available here. 

The headline finding is the size of the gap. Aviva Investors leads the cohort at 67.78 per cent; 21 percentage points separate the top of the ranking from the bottom. The report argues that this spread has little to do with investment expertise or the quality of a firm’s content. It reflects something more basic: whether a firm has made a board-level decision to treat its digital infrastructure as a long-term strategic asset rather than a delegated marketing task. 

Size offers no protection. Several of the largest managers in the study barely appear in AI answers about their own areas of expertise, while smaller firms with disciplined editorial programmes outperform them. One manager running one of the biggest content libraries in the cohort shows up in only a third of the relevant AI search prompts. One of Europe’s largest asset managers runs its UK presence with almost no research content that search engines or AI tools can read at all. The report names both and explains why content volume on its own no longer translates into visibility. 

Some findings carry regulatory weight. Not one of the 30 firms met the WCAG 2.1 AA accessibility standard, even though the European Accessibility Act came into force for private-sector digital services in June 2025. On the security side, fewer than one in 10 firms has adopted the highest tier of browser-level encryption, across a cohort responsible for trillions in client assets. 

The common thread is that the advantage compounds. The firms at the front of the ranking are not standing still. They are publishing, building authority, and extending their lead in AI visibility while others wait for a convenient moment to start. The report’s view is that the window for mid-table firms to close the gap is open now and will not stay open indefinitely. 

The UK’s Top 30 Asset Management Firms: Digital Maturity Report 2026 is the third report in Remarkable’s Financial Services Digital Maturity series for 2026. It includes the full cohort ranking, a breakdown of all 10 dimensions, and a deep dive into the top five performers. Download the report here.