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Eton Solutions Unveils Direct-To-Consumer Offering

Tom Burroughes

20 February 2026

Eton Solutions, which manages more than $1.3 trillion for family offices and firms, has introduced a direct-to-consumer offering, running alongside its business-to-business service.

The DTC option fills a gap for people who have too much money to manage on their own but don’t have enough assets to warrant a fully-staffed family office, Eton Solutions said in a statement yesterday. 

Family offices have traditionally been established by families with at least $500 million of net investible assets. Deloitte estimates that the number of single-family offices worldwide will reach about 10,720 by 2030. Meanwhile, the number of those with assets worth more than $10 million topped 2.3 million in 2024. 

Eton Solutions said this kind of trend inspired the launch of its EtonAlpha™ offering – powered by the same technology it developed for billionaires, but aimed at individuals managing their own finances. The US-headquartered firm, which also has international headquarters in Singapore, has said that its flagship platform, AtlasFive®, is used by more than 850 of the world’s wealthiest families.

Concierge program
The firm has also expanded its customer support team and introduced a new concierge onboarding program, covering areas such as jewelry, art, wine collections, cars and real estate. 

“Over the next two decades we’ll experience the largest generational wealth transfer the world has ever seen. Our technology is expanding to meet this future now,” Satyen Patel, executive chairman of Eton Solutions, said.

In 2025, Eton Solutions’ platform moved $65 billion in bill payments for its clients. Its solution is already managing 147,000 entities, overseeing 225,000+ investments, and processing more than 21.3 million transactions every year. In September last year, it celebrated that achieving international certification for its AI platform EtonAI™ has boosted the business. In July, it wrapped up its $58 million series C fundraising round.

In May 2024, Eton Solutions launched what it said was an industry-first Administrative Family Office ™. This is for ultra-high net worth families with assets from $25 million, offering the same capabilities as large SFOs.