Digital Digest: The Latest Tech News – Prudential Financial, Max

Editorial Staff

10 February 2026

Prudential Financial
Prudential Advisors, the retail arm of New York-listed Prudential Financial, is using AI tech and data science to enhance its Advisor Leads programs.

The aim of the changes is to improve lead quality and increase conversion rates – an example of the use cases for AI and modern technology that this news service regularly covers.

Under the changes, AI is embedded end-to-end across the proprietary platform, which is called Prudential Advisors Connect.

Max
Max , a provider of cash management technology for individual investors and financial advisors, has launched Max PrivateSM, a suite of private banking and lending capabilities.

Operating in this cash management field since 2013, Max said its new offering extends its capabilities to support large RIAs and other advisory firms.

The Max PrivateSM enterprise solution includes:
Bespoke lending capabilities including private mortgage; securities-based lending; art loans; yacht loans; trust banking services; a cash optimization service to discover held-away cash, grow AuM, and offer clients access to preferred high yield savings rates; and a flexible revenue model; “out-of-the-box” integrations including CRMs such as Redtail and Wealthbox; planning software such as eMoney, MoneyGuide, RightCapital; and reporting platforms such as Orion, Addepar, Morningstar.

Max is a service of Six Trees Capital.