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Florida's Strong Real Estate Story Needs Expert Guidance
21 December 2022
Wealth management firms have moved staff to Florida, set up businesses there and courted the Sunshine State’s cohort of high net worth clients. An absence of a state income tax and a perceived business-friendly culture seem to work. Retirees “As we leave a period of historically low interest rates, there won’t be a rising tide of inexpensive capital lifting all boats. Investors will need to be more selective both in property type and location. It’s back to supply, demand and cost of capital fundamentals. Not all projects will makes sense.” In 2020, the three grandsons of Adi Dassler, founder of sports and apparel brand Adidas, created a Florida-based multi-family office. In March this year, Pitcairn, the family office, appointed former Abbot Downing senior figure Jay Goetschius as managing director and head of Florida as the business focuses on developing in the Sunshine State.
Of course, Florida’s growth carries a price – its rich wetlands are important habitats which have been endangered in the past by clumsy development. Cities such as Miami haven’t always shared in prosperity and crime and deprivation remain problems. But it’s been hard to ignore the positive noises coming out of the US Southeast in recent years. And real estate reflects that. According to the All-Transactions House Price Index for Florida, the index has, as at the end of September 2022, risen almost 46 per cent from five years ago . For the whole of the US, the index rose 36 per cent over that period.
Riding the Florida real estate escalator might seem a cinch, but it’s anything but – not least because of the risk of over-confidence that the trend is going to endure without a problem. There’s no substitute for expertise built from working in the area.
So argues Bernard Wasserman, president of real estate investment advisory firm Participant Capital, a firm founded in 2011 with more than $210 million of assets under management. Participant Capital provides registered investment advisors and their clients with direct access to a range of multi-family and mixed-use development projects in Florida and Puerto Rico.
“Overall, I think that key Florida metros are well positioned to continue to attract stable individual and corporate migration, creating a medium- to long-term opportunity in Florida real estate. Private real estate is best positioned to capitalize on this and being less reactive to short-term shocks they can dampen near-term portfolio volatility,” Wasserman told Family Wealth Report.
The firm operates as the investment advisory arm of a well-established Miami development firm, Royal Palm Companies . RPC has been a fixture in the South Florida market for 40-plus years building multi-family, residential and mixed use low to high-rise units in South and Central Florida. Participant Capital was created by RPC’s founder, Dan Kodsi, to provide high net worth investors with access to their ground-up developments.
“We believe growth in this market will continue to be strong for the foreseeable future,” Wasserman continued. “There are two key factors pushing demand – shortage of housing coupled with significant and persistent migration. The shift to remote work has provided people with greater freedom and flexibility, and they’re choosing to move to Florida, where they can enjoy a higher quality of life, along with a much lower tax burden, the latter of which allows them to scale up.”
“Even though South Florida, Tampa and other markets are in high demand, wealthy buyers can afford to spend more as compared to higher-tax states in the Northeast and California, where out-migration is occurring. In addition to remote work, we’re seeing many large businesses such as Goldman Sachs, Blackstone, Uber, Spotify and Microsoft relocate a portion of their operations to Florida. These employers bring high-paying jobs, creating a multiplier effect of rising employment across the local economy while also boosting the median household income,” he said.
Wasserman said Participant Capital is expanding rapidly, with a focus on the Latin American community. Latin American investors, who are familiar with RPC’s luxury Miami developments, were the first to invest in Participant’s Cayman fund, he said.
Recently, Participant launched a Luxembourg RAIF , with an initial offering of an open-ended fund that is targeting European investors in Switzerland, Scandinavia, Spain and the UK. The five-year plan is to raise half a billion .
Participant Capital’s funds provide investors with access to RPC’s developments, including large-scale highly amenitized residential buildings such as the Paramount Miami Worldcenter, and mixed-use projects that combine residential, hospitality and wellness amenities such as Legacy Hotel + Residencies. Both are in the Miami Worldcenter.
In 2023, Participant will launch a multi-family focused fund, Wasserman said. The firm is aiming to raise more than $200 million for this private closed-end vehicle which will focus primarily on multi-family development opportunities in Florida. The fund’s investment strategy will focus on low rise developments in suburban growth markets such as Orlando and Tampa, and high-rise opportunities in urban centers around Miami like Aventura.
Florida’s reputation – well deserved in the past – as one where retirees drove markets no longer holds, said Wasserman.
“The work-from-home trend, accelerated by the pandemic, and the move by US corporations to Florida from other, more highly taxed states, is driving demand. They are attracted by Florida’s business-friendly environment, low taxation, and better quality of life,” he said. “There continues to be a stable flow of migration.”
A differentiator for the firm as an investment advisor of private equity real estate funds is its focus on development and affiliation with an experienced development company, he said.
“In development, there are bound to be surprises which is why you really should work with experienced developers with local market expertise. Not all markets will outperform in 2023. This is not a market where a rising tide lifts all boats.”
The journey so far
After its founding 11 years ago, by 2015, Participant Capital was reinvesting its managed capital alongside institutional real estate investors in large-scale real estate developments. In 2017 it started to set up domestic and international private real estate funds for individual investors and created Participant Capital Advisors, a registered investment advisor in 2017.
Among examples of its investments is its status as the principal investor in Legacy Hotel + Residences, a luxury hotel and residential tower with 310 branded residences sitting above a 219-room hotel in downtown Miami. In 2021, this RPC-led project received the third largest construction loan in Florida history – a $340 million loan from Silverstein Capital Partners.
Other projects include Dania Beach – a 487,000-square-foot rental building in Fort Lauderdale – now under construction, that will feature 293 luxury units and parking garage; and Grand Reserve – a 2.2 million-square-foot, master-planned, mixed-use resort development in Puerto Rico. Now in the planning phases, Grand Reserve is the largest US oceanfront resort destination in the Caribbean, sitting on an entire peninsula, Participant said.
Wasserman said that while generalization is hard, it targets net limited partner returns in its upcoming multi-family fund of between 18 and 22 per cent.
“After a period of rapid substantial valuation and rent growth, there can be an expectation that after the volatility subsides, the rapid appreciation will resume. This kind of hubris can lead some investors to ignore the fundamentals,” Wasserman said.
A number of wealth management firms are expanding in Florida to ride the wealth story: Goldman Sachs, which has added hires in its private wealth management business; Rockefeller Capital Management, which has made a raft of hires; Evercore Wealth Management has opened a new office in Palm Beach; Landsberg Bennett Private Wealth Management launched as in independent Registered Investment Advisor in Punta Gorda in 2019; and Boston Private appointed advisors as part of its work with a Florida-based firm. In 2019, the personal finance website WalletHub listed Florida as one of the states with the highest return on investment in terms of its tax burden and provision of public services.
Wealth management firms have moved staff to Florida, set up businesses there and courted the Sunshine State’s cohort of high net worth clients. An absence of a state income tax and a perceived business-friendly culture seem to work.
“As we leave a period of historically low interest rates, there won’t be a rising tide of inexpensive capital lifting all boats. Investors will need to be more selective both in property type and location. It’s back to supply, demand and cost of capital fundamentals. Not all projects will makes sense.”
In 2020, the three grandsons of Adi Dassler, founder of sports and apparel brand Adidas, created a Florida-based multi-family office. In March this year, Pitcairn, the family office, appointed former Abbot Downing senior figure Jay Goetschius as managing director and head of Florida as the business focuses on developing in the Sunshine State.