Family Office
Viewpoint: Lehman as a modern-day cautionary tale

The fault, dear Brutus, lies not in our stars but in ourselves
-Shakespeare. Alec Haverstick is a managing partner of Boxwood
Strategic Advisors, a New York-based advisory to
ultra-high-net-worth individuals and families.
I've just re-read an article in last month's issue of New York
Magazine that attempts, as its subtitle says, to determine
whether "Lehman CEO Dick Fuld [is] the true villain in the
collapse of Wall Street."
As a former managing director of Lehman, and as someone who spent
five years sitting down the hall from Fuld, I found that article
fascinating beyond the natural but prurient interest we take in
the fall of someone who seems to have flown too close to the
sun.
I found the article especially interesting because, in its effort
to assign blame, it ignores a problem of long standing at Lehman
-- one that dogs many founder-led and privately-owned
|image2|firms today. I mean the unwillingness or inability of
other top executives to present the founder with effective,
fact-based advice, and the founder's unwillingness or inability
to accept such advice when given.
Timely reminders
Make no mistake: Dick Fuld was the founder of Lehman as
we've known it in recent years. It was his firm. And, from
its "founding" as a spinoff from American Express in 1994 to its
demise a few months ago, Lehman acted more like a privately held,
family firm than a public company, despite its big-board
listing.
To be sure, the "family" in question wasn't descended from
Heinrich, Emanuel and Mayer Lehman -- brothers who emigrated from
Bavaria in the mid-nineteenth century to set up as cotton, coffee
and tobacco factors in the U.S. Rather, the modern Lehman family
was a core of self-selected individuals who had worked together
for decades: first as members of Lehman Commercial Paper Inc.,
then as leaders of the firm's fixed-income powerhouse and,
finally as the team that ran the firm right over a cliff.
Dick was the "father," a kind of Washingtonian figure who had led
the family from the Valley Forge of Amex to Independence in
a Shining City of riches they could hardly believe. But
Washington had Hamilton, Madison and Adams; in Great Britain,
Queen Victoria had Disraeli. Even in ancient Rome, historians
tell us, generals awarded with triumphal processions for great
victories would be assigned a slave whose job was to keep pace
with the imperator's war chariot and intone over the din
of the crowd, "You are not a god; you are not a god."
But Fuld had no such counselors, no such reminders. What he had
was Joe Gregory, Lehman's COO until this past June.
Gregory was "first among equals" in the group that surrounded and
supported Fuld, the chosen son of the Lehman family. In a
Tennyson poem, he might have been Telemachus to Fuld's Ulysses.
In Shakespeare, he might have been Brutus to Fuld's Caesar.
Whatever the analogy, Joe was the leading representative of
Lehman family groupthink. He had access to Fuld not granted to
any of the others, and the leader sang his praises.
When I Left Lehman in 2000, Gregory was just on his way to
becoming Fuld's most trusted advisor. But by the time Lehman went
bankrupt, Lehman had in effect become "Dick Fuld & Son." Fuld
trusted no one as he trusted Gregory. Their relationship,
so personally cordial -- even familial -- was profoundly
dysfunctional from a professional standpoint, and it was a major
factor in the firm's demise.
The fall of Lehman is a modern cautionary tale. What happened
there might be seen, in one sense, as a microcosm of what
recently happened to our country where an insular group of "true
believers" lost touch with an electorate it had promised to
serve. It may be, as New York Magazine suggests, a
microcosm of the forces of insularity driving Wall Street's
collapse.
Founderitis
But I see it as something more than that. To me, it's an example
of a syndrome that we at Boxwood call "founderitis." That's an
infectious virus that eats away at the core of family wealth and
gives life to the old adage "shirtsleeves to shirtsleeves three
generations." Characteristics of founderitis include:
A "pater familias" who has grown out of touch with his
enterprise
Retainers -- family members or employees -- who, for reasons of
their own, are unwilling or unable to steer him back on
course
A focus on personal wealth building rather than on clients and
customers
An increasingly problematic liquidity position resulting either
from too much debt (normally a result of greed) or insufficient
cash flow
An increasing focus on endeavors outside core businesses and core
competencies (at Lehman it was the transition from repeat
customer sales to proprietary trading)
Many varied and subtle forms denial
We're seeing an epidemic of founderitis these days. Sufferers
include entrepreneurs who prospered through the use of extensive
leverage, families that don't know how to rein in spending,
investors who made private-equity bets where capital calls exceed
available cash, and executives who borrowed against concentrated
positions and now face margin calls.
Like Fuld, these people simply couldn't believe that what has
happened could ever happen -- and, if it ever did happen,
it wouldn't happen to them. Right up to the end, Fuld
believed Lehman was different; that he could pull it
through this time as he had pulled it through before, and that
what had happened to Bear Stearns would not, could not,
happen to his firm.
Was this mere hubris? Pride and arrogance came into it, but, like
so many other powerful business builders, Fuld was also the
victim of bad advice from the "son" he trusted and loved so
much. When Fuld needed a reality check, it fell to Gregory to
provide it.
But then how do you tell the man who gave you everything that his
firm is going down the tubes?
So, before we condemn, perhaps we should consider whether we're
not all of us Dick Fulds. Aren't we all just looking for advisors
we can trust? And there's the rub: it's so much easier, so much
more gratifying, to engage advisors that please and flatter us
than to seek out the rare ones with guts enough to look power in
the face and speak truth to it. -FWR
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