United Capital has acquired FlexScore and also boosted its team.

United Capital Financial Advisers, the “financial life management firm,” has acquired FlexScore, the digital financial planning product that launched in 2012.

The platform “gamifies” the financial planning experience by rewarding clients for “good financial decisions and behaviors,” United Capital said.

The platform aggregates financial data including income, debt and investments, to generate a rating of an individual’s financial health. Users then receive interactive advice on how to boost their score.

FlexScore founders Jason Gordo and Jeff Burrow originally built FlexScore to expand their services beyond the clients of the advisory firm they built before joining United Capital in 2014.

United Capital also added Melroy Saldanha, chief technology officer and technical co-founder of FlexScore, and Martin Ramirez, vice president of digital experience, to its team.

The move is part of United Capital's digital expansion - the firm sees the FlexScore platform as a new avenue through which advisors can acquire clients.