United Capital Financial Advisers has made two hires and a promotion, it has announced today.

United Capital Financial Advisers, which describes itself as a “financial life management firm,” has hired a chief financial officer and general counsel in the shape of Jon Frojen and Kris Beck respectively.

Gary Roth, United Capital’s former CFO, has been promoted to executive vice president and general manager to oversee the daily operations of the firm, which manages $15 billion and has over 80 offices.

Frojen was previously CFO at Cetera Financial Group, which was sold to RCS Capital in 2014. Before this, he spent over a decade in the banking sector focusing on leveraged finance, debt capital markets and derivatives.

Beck, who like Frojen will report to the firm's chief executive, Joe Duran, is United Capital’s first general counsel and joins with nearly four years of experience as the legal executive at an RIA. Earlier in her career, she was with O’Melveney & Meyers, a law firm in the financial sector.