Rick Andrews has taken the baton from Mike Evans as head of Legg Mason's global marketing strategy.

Legg Mason has hired Rick Andrews as its new head of international marketing, replacing Mike Evans who left the firm last year.

Andrews was most recently a consultant at Aviva Investors, where he led the reorganization of the firm’s global business development function. He was previously interim global head of marketing at the firm. He has also served as: global head of marketing at Credit Suisse Asset Management; head of iShares marketing, Europe; and regional chief marketing officer at BlackRock - as well as similar positions at Cofunds and Merrill Lynch Investment Managers.

Based in London, Andrews will be responsible for running Legg Mason’s marketing strategy across Europe, Asia, Australia and South America. He will report to Matthew Schiffman, the firm's global head of marketing.

“Rick will be a valuable asset as we continue to grow our businesses globally”, said Schiffman. “Our global client base needs increased choice for investment strategy, product, investment vehicle and distribution access, and it is critical that our marketing strategy supports our efforts to deliver that proposition.”

“His deep experience across investment product categories and understanding of the unique needs of different international distribution channels will be invaluable to Legg Mason in our continued efforts to refine and implement our global marketing strategy.”

The senior appointment comes weeks after Legg Mason announced it was acquiring stakes in EnTrust Capital, a New York-headquartered hedge fund investor, as well as Precidian Investments, which specializes in exchange-traded fund and mutual fund development, and Clarion Partners, a New York-based real estate investment firm.