The new offering will be led by a former private wealth advisor from Goldman Sachs.

Farther – Intelligent Wealth Management, a group with more than $15 billion of assets, has launched a bespoke offering for ultra-HNW families.

The fee-only new service is called Farther Family Office (FFO). 

It will be led by former Goldman Sachs private wealth advisor Benjamin Seidenstein, who is global head of FFO. 

“Private banking is overdue for a new model – one centered around the clients’ needs, not the institution’s,” Seidenstein said in a statement on Friday. “Farther Family Office meets that need by combining a technology-first foundation with a bespoke advisory model to deliver truly customized solutions and elite service for generational wealth management.”

Farther, founded in 2019, says its multi-family office offers “the full experience of a dedicated family office, without the operational complexity.”