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Plancorp, a St Louis, MO-based, fee-only wealth management  firm which manages $3.6 billion in assets, and Prumentum Group, a fintech company based in Silicon Valley, yesterday unveiled a partnership to  launch a direct-to-consumer hybrid-robo financial planning platform.

As part of this partnership, Prumentum acquired a significant equity stake in Plancorp, a statement from the organizations said.

The platform, which is a wholly-owned Prumentum subsidiary called BrightPlan, evaluates a user’s entire financial picture to create a comprehensive and customized set of financial objectives.

“For many years, we at Plancorp have been actively pursuing an innovative digital solution that extends beyond simply focusing on investments,” Chris Kerckhoff, president of Plancorp, said. “This partnership enables us to provide the hybrid solution we’ve been seeking with a firm, Prumentum, that shares our values and fiduciary commitment to clients," he added.