The Rockford-based firm has offices in a number of US states and has rebranded to stress the breadth and scope of its offerings over recent years, it said.

Savant Wealth Management, which is based in Rockford, Illinois, has rebranded, complete with a new logo. It used to be called Savant Capital Management.

The business oversees more than $8 billion in assets under management

“In an industry where everyone calls themselves a financial advisor it’s hard for clients to know who is really in their corner, and who is truly unbiased. Today’s clients are looking for wise counsel,” Brent Brodeski, CEO of Savant, said. “It’s difficult to select a financial advisor when it seems like all firms look, talk, and act alike. We believe Savant’s Wise Counsel brand will point investors toward a firm that is truly on their side every step of the way.”

The name change was made to highlight the breadth of the firm’s offerings. "The new brand communicates Savant’s wise counsel as one that is approachable and offers an evidence based and common sense approach to wealth management," it said. 

Savant Wealth Management offers investment management, financial planning, retirement planning, and family office services to financially established individuals and institutions. Savant also offers corporate accounting, tax preparation, payroll and consulting through its affiliate, Savant Tax & Consulting. The business is based in Rockford, with locations in Bloomington, Chicago, Downers Grove, Freeport, Hoffman Estates, Lincolnshire, Naperville, Peoria, St Charles, Sterling, and Wilmette, Illinois; Phoenix, Arizona; Santa Fe, New Mexico; Madison and Park Falls, Wisconsin; and McLean, Virginia.