US-based technology firm
PNC Global Investment Servicing has rebranded its ADVISORport, its managed accounts servicing subsidiary which serves wealth management firms, as PNC Managed Investments.

PNC Managed Investments said it regards now as an opportune time to adopt the name of its parent due to the growing awareness of the PNC brand among key advisory markets.

"By incorporating PNC into our name, financial and investment advisors will associate the essential qualities of scale, investment expertise and customization of the PNC brand with our business unit," said AJ Harper, president, PNC Managed Investments.

The clients of PNC Managed Investments and its affiliates include broker/dealers, banks, trust companies and registered investment advisory (RIA) and wealth management firms, representing over 400,000 accounts and $88 billion. The firm supports the management of UMAs, separately managed accounts and mutual fund wrap books and its products include integrated managed investments platform, middle and back-office outsourcing, distribution and business development, and mutual fund custody.