People Moves

UHNW Family Office Advisory Firm Reinforces Its Presence In Florida, New York

Eliane Chavagnon Deputy Editor - Family Wealth Report September 12, 2013

UHNW Family Office Advisory Firm Reinforces Its Presence In Florida, New York

WE Family Offices, the global advisory firm for ultra high
net worth families, has made senior hires in Miami
and opened a new office in Manhattan,
NY.

Bruce Arella has joined as a partner and head of real estate
investing, responsible for serving US-based clients from the new Manhattan office. He has also
joined the firm’s investment and implementation committees.

Meanwhile, Joseph Kellogg and Elaine King have stepped into
the Miami, FL, office.

Kellogg is the firm’s wealth planning executive, working
with clients and their external tax and estate planning professionals, while
King is director of family education and governance.

Bruce was latterly president of the New York office at GenSpring Family Offices.
Prior to GenSpring, he served as managing director and director of manager
research at Orion Capital Management, a multi-strategy fund of funds.

Kellogg previously provided wealth planning services for
international private clients of UBS AG (Miami)
and of HSBC Private Bank (Miami).
In 2002, he opened and managed the Miami
representative office for the Amicorp Group, providing corporate and fiduciary
structures to corporate and private clients. Between 1997 and 2002, he worked with the Citco Group of companies, based in Curacao,
Netherlands Antilles, and
later in the British Virgin Islands.

King was formerly vice president of Bessemer Trust’s $75
billion family office group, having previously served as managing director of
LFG; director of Gibraltar Private Bank & Trust's wealth and well-being planning
institute; investment manager of the Royal Bank of Scotland's Coutts Latin America division;
and investment manager of Citigroup’s $13 billion advisory service group.

WE Family Offices, which now has over $2 billion in assets under management, was founded in January 2013 by Managing
Partners Maria Elena Lagomasino, Santiago Ulloa and Michael Zeuner. Click here to view an interview with the firm on how it is trying to change the landscape of high-end wealth management with its offering focused on “wealth as an enterprise.”

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