People Moves

UBS Changes Client Segmentation Group In Business Development Drive

Editorial Staff March 5, 2024

UBS Changes Client Segmentation Group In Business Development Drive

UBS Wealth Management in the US has unveiled the integration of the strategic client segments into the business and client development efforts, this publication can report.

UBS in the US has moved several of its senior managers to new wealth roles, building out offerings for small business owners, and sportsmen and women, among others, this news service can confirm. 

Frank Minerva will assume the role of head of field sales and execution, leading a newly-established team of divisional sales managers aligned to cover UBS’s wealth management and private wealth management advisors, according to an internal memo from Kevin Adams, head of national sales, UBS Wealth Management USA, as seen by Family Wealth Report.

Other changes:  

-- Bianca Benedetti-Fang will serve as the divisional sales manager for wealth management “East”; 

-- Michelle Fenske will become the DSM for wealth management “West”; and 

-- James Jack will become the DSM for private wealth management “East”. 

UBS said the DSM for private wealth management “West” will be announced in due course.

In other moves, Brian Hess will become head, content and field distribution, focused on the coordinated distribution of marketing and execution resources across national sales and the firm’s GWM-aligned product areas. 

Patrick Breen will lead a newly-established team as head, business strategy and sales origination, focusing on driving change initiatives across the organization centered on sales enablement and business development, working closely with STAAT and the firm’s GWM-aligned product areas.

In future, the existing strategic client segments teams will be integrated with business and client development efforts, as follows:

-- Wale Ogunleye will become head of client growth and development, sports and entertainment, with expanded client responsibilities; 

-- James Jack, adding to his DSM responsibilities (above), will continue to serve as a senior resource supporting business owner and ESOP clients; and 

-- Carey Shuffman will be strategic marketing manager, head of women’s wealth US, reporting to Alicia Curry, head of strategic marketing for GWM Americas.

UBS declined to comment further on the changes.

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