The wealth management group has added to its private wealth management teams in two different markets.

UBS has made a number of financial advisor hires in Los Angeles and the South, it said yesterday. 

The firm said that financial advisors Pasha Azad, Dayne Crist, Steven Summerhays and Koby Dardashti have joined the firm’s Los Angeles private wealth management office as Lumina Wealth Partners at UBS. The team, which has joined from Bernstein Private Wealth Management, is supported by four client service professionals.

Separately, UBS unveiled leadership appointments in its South wealth management market, which covers Georgia, Tennessee and Arkansas. John Houlihan has been named market executive for the South Market; he is responsible for overseeing the market’s private wealth management and wealth management businesses. Houlihan, who is based in Atlanta, previously served as market director for the firm’s Northeast region.

Ian Roth, who is based in Atlanta, has joined UBS as senior market director, reporting to Houlihan.

Los Angeles
The Lumina business will be based in UBS’s new Los Angeles space at 2000 Avenue of the Stars in Century City, the bank said. The office brings together more than 225 employees across UBS Private Wealth Management, Wealth Management and the Investment Bank, including municipal traders and more than 20 consultants. 

Azad, who is managing director and private wealth advisor, brings more than 15 years of experience advising entrepreneurs, founders, artists, entertainers and multigenerational families. 

Crist has joined as an MD and private wealth advisor. He advises business owners, senior executives, athletes and entertainers navigating significant wealth transitions and liquidity events. 

Summerhays is a financial advisor. He has more than a decade of experience working with high net worth families, athletes, business owners and executives on investment, legacy and philanthropic strategies. 

Dardashti has also joined as a financial advisor. He advises high net worth and ultra-HNW individuals and families, in particular business owners, entrepreneurs, professional athletes and entertainers. 

Joining the advisors in LA are Ryan Siroky and Lexie Kamran, senior wealth strategy associates; Alex Day, senior registered client associate; and Nick Horn, registered client associate.

South
The South market is part of the firm’s Southeast Region, which is led by regional director Julie Fox.

Houlihan has worked in financial services for more than 30 years. He joined UBS in 2015 and was most recently regional market director for the Northeast. Prior to joining UBS, he served as a regional director at Barclays based in Atlanta. He began his career in financial services in 1993 as a financial advisor at Morgan Stanley. 

Roth previously spent more than seven years at Goldman Sachs in Atlanta, where he managed the firm’s Southeast private wealth business. He brings more than 18 years of experience in financial services, holding managerial and consultative positions at several firms in Atlanta and New York, including SunTrust Robinson Humphrey (d.b.a Truist Securities), Morgan Stanley and Bank of America.