Strategy
Texas-Based Firm Changes Name, Reveals New Investment Approach

StreetTalk Advisors, a money management company in Houston, TX, has changed its name to STA Wealth Management and its approach to managing client money.
According to chief executive, Lance Roberts, the change is due to instability in domestic and global economies that can quickly impact markets, coupled with fragile investor psychology.
"We are changing how we invest our clients' money because there are too many outside factors – like government shutdowns and high frequency trading – that impact the markets and, quite frankly, impact investor psychology," Roberts said.
STA Wealth Management has created a new proprietary technical analysis with four stages to manage risk and ensure investors are maximizing bull market opportunities while not being overly exposed when short-term indicators show different levels of risk, the firm said.
"Clients want to make as much money as possible with as little risk as possible, and this new approach is tactically sensitive to cater to investor psychology," said Roberts
STA Wealth Management said it also now provides office space and financial services to independent investment advisors.