The firm says the offering enables donors to take a more hands-on approach to their philanthropic journey, among other features.

TIFIN Give, a philanthropic planning platform and part of the organization TIFIN, has launched a feature that it says enhances donor-advised funds (DAFs) for wealth management enterprises such as RIAs and broker-dealers.

The feature allows donors to create personalized public campaigns to encourage friends, families, and communities to join them in supporting causes they care about. This capability transforms individual giving into a collaborative effort, TIFIN Give said. 

This community giving feature has already been deployed with clients of TIFIN Give and has been adopted by financial advisors and clients.

TIFIN Give said donors don’t need to rely on external platforms to involve their networks in philanthropy. Donors can now manage their philanthropic journey, invite participation, and access aggregated insights across campaigns.

For example, during the Hurricanes Helene and Milton, DAF holders used TIFIN Give to raise funds for disaster relief organizations. Donors created personalized campaign pages and invited their networks to contribute, sharing campaigns via social media, emails, texts, and QR codes. Grants were processed directly through the platform.

“TIFIN Give is redefining giving,” D Vinay Nair, founder and CEO of TIFIN, said. “This first-of-its-kind community giving feature now allows families to rally their networks for any of their causes on one platform.”

TIFIN, a fintech firm with a focus on AI, builds and operates companies that leverage AI, data science, and technology to address frictions in wealth and asset management. Its portfolio includes Magnifi, TIFIN Wealth, TIFIN AG, Sage, Helix, and others, backed by investors such as JP Morgan, Morningstar, Franklin Templeton, and Hamilton Lane.

In other news, in July TIFIN rolled out an India business to further develop its direct-to-customer and business-to-business AI for wealth applications.