Strategy
Switzerland's Vontobel, Asia-Pacific's ANZ Sign Alliance Agreement

Switzerland’s Vontobel Group has signed a memorandum of understanding with Australia and New Zealand Banking Group (ANZ), in a deal that to some extent mirrors a similar arrangement made over a year ago between Julius Baer and Australia’s Macquarie.
Switzerland’s
Vontobel Group has signed a memorandum of understanding with
Australia and New Zealand Banking Group, in
a deal that to some extent mirrors a similar arrangement made
over a year ago
between Julius Baer and Australia’s
Macquarie.
The MoU means
Vontobel will expand its activities in Asia-Pacific –
primarily in the growth markets of Australia,
New Zealand, Hong Kong and Singapore, the
banks said today. Vontobel will provide expertise in global
investments,
structured products and tools, client advisory and client
processes to the private
banking business of ANZ.
ANZ, which aims to grow its own private banking
business in Asia-Pacific, wants to use Vontobel's expertise in
the areas of
investment management and structured products, as well as its
advisory
services for wealthy ANZ private clients.
The move is a sign of how Swiss banks, facing pressures in
traditional markets less tolerant of Swiss banking secrecy, are
branching out
into the Asia-Pacific region. In July this year, Julius Baer and
Bank of China
entered into a strategic agreement whereby they will mutually
cross-refer
clients and collaborate on marketing activities. In October 2011,
Julius Baer
and Australia’s Macquarie
entered into a strategic collaboration deal: the Swiss firm
refers clients’
investment banking transactions to Macquarie
and the Australian firm refers clients who require private
banking services to
Julius Baer. Macquarie’s Asian Private Wealth
business has also been transferred to Julius Baer.
Growth strategy
Explaining the move, Vontobel said: “The business with and
for the clients of third-party banks forms part of Vontobel's
growth strategy
and enables it to accelerate its entry into new market areas,
thus
complementing its own client acquisition and distribution
activities.”
“Under the planned alliance with ANZ – which is expected to
commence in the first half of 2013 – Vontobel's investment and
product expertise
will be offered via an extensive distribution network across the
region and
will thus be made available in multiple locations in
Asia-Pacific.
ANZ Global Wealth and Private Banking chief executive Joyce
Phillips said: "This Memorandum of Understanding is another step
in
bringing our super-regional strategy to life in ANZ Private Bank.
The planned
alliance will bring a truly global perspective to the way we view
investments
as part of a strategy to provide clients with a holistic approach
to managing
their wealth."
The support that Vontobel intends to provide in the area of
investment management will mainly focus on global asset
allocation, discretionary
portfolio management and selected investment products, it said.
Zeno Staub, CEO of the Vontobel Group, said: "The
planned alliance with ANZ offers attractive growth potential for
our group and is
a perfect example of our efforts to systematically extend our
business
activities into new growth markets."
The move gives Vontobel, with SFr140 billion ($150.9
billion) of client money, as of 30 June this year, a chance to
significantly
widen its client base. ANZ Global Wealth and Private Banking has
a distribution
footprint across Australia, New Zealand, Hong Kong,
Singapore, Taiwan and Indonesia.