Manager hankers for boost in productivity and performance without cost hike. Geneva-based asset manager GlobalView Investments has chosen Advent Software's Portfolio Exchange (APX), the web-based version of Advent's Axys portfolio-management technology to support to push for growth without increasing overhead costs.

"Advent has a proven track record and was able to meet our needs for a robust solution and a quick implementation," says GlobalView managing partner Peter Jan Kroon. "APX has enabled us to have the technological capabilities to improve our operational effectiveness and retain our high levels of client satisfaction, [while] significantly enhancing our offering to the market."

Up and running

Advent says it completed the implementation of APX with GlobalView in less than 30 days.

"We are thrilled that GlobalView has selected [APX], which has been the solution of choice for wealth managers in the [European, Middle Eastern and African] region since its launch three years ago," says Hakan Valberg, Advent's general manager in the region. "Their success with APX also demonstrates the benefits and value that Advent delivers to wealth managers, and the rapid [return on investment] they receive from our solutions. We look forward to working with GlobalView to support their growth strategy."

Advent says it has nearly 100 APX clients in Europe and the Middle East. One of them is the private bank Pictet, another Geneva-based firm.

GlobalView provides custom-designed portfolios to high-net-worth investors. It has about $500 million in assets under management. -FWR

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