Family Office

Surveys sees “mass-affluent” upping investments

FWR Staff April 17, 2006

Surveys sees “mass-affluent” upping investments

Research firm sees signs of investor confidence in new numbers. The rich are loosening up. A new survey by Phoenix Marketing International suggests that an increasing number of affluent households will increase their investments in the next three months, continuing an upward trend that began in August 2005.

According to the report, 42% of the 1,100 affluent households surveyed will make net increases to their investment portfolios, up from 38% in February 2005.

By “affluent” Rhinebeck, N.Y.-based Phoenix Marketing means households with at least $250,000 in investable assets or $150,000 in annual household income.

“Affluent consumers, a highly risk averse group, are showing signs of confidence in the economy as they move their money back into the stock market," says David Thompson, head of Phoenix Marketing’s affluent practice. "This continued momentum is an excellent opportunity for financial planners to expand and diversify their customers' portfolios.”

Those report also indicates the asset classes respondents said they would increase and by how much.

Retirement accounts: 70% are likely to increase positions
Deposit accounts: 62 %are likely to increase
Mutual funds: 46% are likely to increase
Stocks: 42% are likely to increase
Fixed income: 13% are likely to increase
Business investments: 11% are likely to increase
Real estate: 21% are likely to increase
Alternative investments: 3% are likely to increase

The majority of households – 53% –said they would be making no changes to their portfolios, and only four per cent said they would decrease their holdings. –FWR

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