Sterling Capital Management has rolled out the Sterling Capital Behavioral International Equity Fund, which seeks to capitalize on the psychology that drives many investment decisions in developed markets outside the US and Canada.

Sterling Capital Management has rolled out the Sterling Capital Behavioral International Equity Fund, which seeks to capitalize on the psychology that drives many investment decisions in developed markets outside the US and Canada.

It is offered in three share classes – Class A (SBIAX), Class C (SBIDX) and Class I (SBIIX) – and managed by Sterling's behavioral finance team, headed by co-portfolio managers Robert Bridges and Robert Weller.

“As investors and advisors become more familiar with the concepts of behavioral finance, it has become imperative for us to provide investment solutions that transform those concepts into practical application,” said John McAuley, head of intermediary distribution for the firm.

Bridges, who joined Sterling Capital Management in 1996, is an executive director with over 21 years of experience in the investment industry. He became part of the equity team in 2000 and embarked on a research project in 2006 that led to the development of the firm's first behavioral finance investment strategy. This process led to the creation of the Sterling Behavioral Finance Small Cap Value Diversified Alpha portfolio in 2008 and laid the groundwork for future expansion into other behavioral finance portfolios.

Weller joined Sterling Capital Management in 2012 and is an executive director with over 18 years of investment experience. Prior to joining Sterling, Weller was one of the founding members of the US-based large, mid- and multi-cap behavioral finance strategies in 2003 at JP Morgan Investment Management.

Headquartered in Charlotte, NC, Sterling Capital Management is a registered investment advisor with offices in Raleigh, NC; Atlanta, GA; Washington, DC; San Francisco, CA.; Richmond, VA; and Virginia Beach, VA. As of end-September 2014 Sterling had more than $46 billion in assets under management, overseen by 106 investment and client service professionals.