New Orleans-based
Whitney Bank has opted for SunGard’s AddVantage asset management and trust accounting system.

Whitney Bank is part of Hancock Holding Company, the Mississippi-based firm which also owns Hancock Bank. Together, the banks have a presence across Louisiana, Texas, Mississippi, Alabama and Florida. Hancock Bank has been on the AddVantage system since 2009 and the latest step is an attempt to consolidate business practices at the holding company, with a view to growing the banking business.

Both banks use other SunGard systems such as Investor’sView for reporting and compliance, Global Network for equities trading and trade connectivity between investors and mutual funds, and Custody Services.

The technology upgrade is part of a push to provide quicker client response times and improve the overall client experience, by focusing on relationship management and better workflow, said Mark Duthu, executive vice president for Hancock Holding Company’s trust and asset management group.