Motif Investing has expanded its offering to Millenials with the introduction of cause-driven investment products through its partnership with Pacific Life.

Motif Investing, a Silicon Valley-based online broker, has teamed up with US insurer Pacific Life, offering Millenials a way to invest in specific causes while developing their portfolios.

The cause-driven investment models, available through Motif's new Newport Beach, CA-based subsidiary, Swell Investing, will move with the S&P 500 Index. Investors will be able to buy stocks of US companies whose foundations are the biggest contributors of four specific causes: improving education, fighting cancer, upholding human rights and ending poverty.

“The new cause-driven investing motifs demonstrate that one can align good investment strategies with personal values,” said Hardeep Walia, chief executive and founder of Motif Investing. “At the same time, Swell can use these motif portfolios to connect with millennials in a meaningful and clearly differentiated way.”

The new initiative follows Motif Investing's recent launch of Motif Autopilot, which provides advisors with automated investment management for Millennials' accounts, and Motif GenerationConnect, which offers a social platform for cross-generational wealth-management.

Meanwhile, Swell has committed to giving 20 per cent of its revenue to organizations dedicated to the causes, such as Jumpstart for Young Children.

“Swell allows investors an opportunity to do good for themselves and their causes as more and more people are seeking ways to be socially conscious in all facets of their lives,” said president at Pacific Life, Khanh Tran.