Silicon Valley-based Motif Investing, which in May secured $35 million to step into the wealth management arena, has appointed the deputy chief executive of JP Morgan’s US private bank as a board advisor and made two other senior hires.

Silicon Valley-based Motif Investing, which in May secured $35 million to step into the wealth management arena, has appointed the deputy chief executive of JP Morgan’s US private bank as a board advisor and made two other senior hires.

At JP Morgan Kelly Coffey oversees 64 US markets, manages client assets of more than $500 billion and is a member of the firm’s global wealth management operating committee.

Meanwhile, Motif has named Shane Mulron as chief financial officer and Andrea Lodzieski as vice president of marketing.

Mulron has worked for 18 years at E*TRADE Financial in various senior finance roles including CFO of the firm’s brokerage business. Lodzieski was most recently a director of consumer marketing at eBay.

Motif, as suggested by its name, enables individuals and investment advisors to invest in stock and bond portfolios based on "everyday ideas and broad economic trends," it said.  

The firm's investors include Balderton Capital, Foundation Capital, Goldman Sachs, Ignition Partners, JP Morgan, Norwest Venture Partners and Wicklow Capital. Balderton Capital, a UK fund, will help drive Motif's international expansion.

Click here for more information on Motif's expansion in the wealth management industry.