The Silicon Valley-based online broker, Motif Investing, has rolled out Motif AutoPilot and Motif GenerationConnect, after securing $35 million to step into the wealth management arena last May.

The Silicon Valley-based online broker, Motif Investing, has rolled out Motif AutoPilot and Motif GenerationConnect, after securing $35 million to step into the wealth management arena last May.

The former provides advisors with automated investment management for Millennials' accounts, while the latter provides a social platform to cultivate client relationships and manage wealth across generations.

“With $18 trillion in wealth expected to transfer between generations within the next eight years, these offerings are particularly important for advisors seeking to provide a seamless transition from Baby Boomers to their Gen X and Gen Y counterparts,” Motif said.

Meanwhile, the firm has also linked up with Pershing, which provides clearing and custody services, to extend its reach into global markets.

Motif, as suggested by its name, enables individuals and investment advisors to invest in stock and bond portfolios built "around everyday ideas and broad economic trends," it said previously.  

The company's investors include Goldman Sachs, JP Morgan Chase, Renren, Balderton Capital, Foundation Capital, Ignition Partners, Norwest Venture Partners, and Wicklow Capital. Board members include former SEC chairman Arthur Levitt and former Boston Consulting Group Chairman Carl Stern.