Strategy

Sex is the Primary Driver Say Rich Americans

Stephen Harris February 1, 2007

Sex is the Primary Driver Say Rich Americans

It’s official - the richer you are, the better sex you have. So says a recent survey of more than 600 high net worth individuals in the US. ...

It’s official - the richer you are, the better sex you have. So says a recent survey of more than 600 high net worth individuals in the US.

Hannah Shaw Grove and Russ Alan Prince surveyed people with an average net worth of $89 million, and who earn more than $9 million per year. The study found that money is an enabler in a number of ways to enhance sexual experiences.

Around 84 per cent of rich women and 63 per cent of rich men say having money means having better sex.

"In seeking a higher-quality sexual experience the number of well-heeled women that lead more adventurous and exotic sex lives, have had an affair, or joined the mile-high club far outdistances that of men — and the affluent gender gap in views on sex doesn't end there," according to the survey "Money as an Aphrodisiac — Being Rich Means Getting Lucky on Your Own Terms."

"The majority of men and women credit their private wealth with achieving a better sex life. When viewed separately, a larger percentage of women agree with the statement, perhaps indicating that females derive a greater degree of empowerment from their financial independence than their male counterparts," the survey said.

In the survey, three-quarters of men cited more frequent sex and a greater variety of partners as the primary benefits of having wealth, revealing a fascination with quantity.

Women placed significantly less value on the volume of sexual interactions and partners they had than the overall excellence of the experience.

Nearly 93 per cent of women cited higher-quality sex as the greatest sexual benefit of personal wealth — and the biggest benefit overall to being rich.

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