The solution can help financial institutions keep up with the demands of their clients.

Optimove, a science-fueled relationship marketing hub, has entered into the financial services sector, as its platform will now be available to all financial services entities such as banks, insurance companies, trading desks and wealth advisories.

The solution can help financial companies not only retain customers, but also keep up with high customer service demands of their clients, Optimove said in a statement.

Its artificial intelligence element will help predict consumer behavior and value, and automate the delivery of personalized customer communications in real time and across multiple channels. 

"Financial services is today undergoing the kind of change that retail was going through a few years ago - technology is disrupting the way this space has traditionally worked, and newer, digital-first brands are threatening long-held market share by big brands," said Optimove chief executive,  Pini Yakuel. "Our goal is to help financial marketers address this change by creating more customer loyalty than ever before - not through fickle perks or points programs, but through highly personalized and emotionally intelligent communications."

According to the firm, Optimove's product is already being used by brands like Chubb, Oanda, Axitrader, Ebury and eToro.