Family Office
Raymond James picks SunGard’s PlanningStation
Brokerage cites app’s “ease, sophistication and quality of
output”. Broker-dealer holding company Raymond James has chosen
SunGard’s PlanningStation, a browser-based financial modeling and
planning tool, for its 4,800 or so brokers.
PlanningStation covers “the three key areas for financial
advisors: ease of use, sophistication of the applications, and
quality of output for clients,” says John Catalano, manager of
financial-planning software at Raymond James.
SunGard’s PlanningStation is a component of its WealthStation, a
web-based workstation for financial advisors with high-net-worth
clients.
Brokers and investment advisors use SunGard financial planning
tools to analyze client financial data, model various investment
and cash flow scenarios, generate plans, and communicate their
advice to clients. WealthStation integrates capabilities related
to many parts of the client's financial life, “helping advisors
to design comprehensive plans,” according to Wayne, Pa.-based
SunGard.
St. Petersburg, Fla.-based Raymond James’ three broker-dealers –
Raymond James Financial Services, Raymond James & Associates and
Raymond James Ltd. – serve more than1.2 million accounts in 2,200
locations in the U.S., Canada and overseas. Its clients’ assets
come to about $156 billion, of which approximately $28 billion
are managed by the firm's asset-management subsidiaries. –FWR
.