The move highlights how an understanding of technology is no longer a nice-to-have skill for wealth advisors, but a core capability. The pandemic, and other forces, are pushing this trend.

At a time of rapid digital change in the wealth sector, Raymond James has introduced a new education offering called Tech Savvy that is aimed at advisors.

The program is made up of multiple tracks and offers training on foundational technology through the adoption of new applications and enhancements. Its virtual sessions, hosted by live tech consultants and recorded for later replays, are designed to help advisors master targeted areas of practice technology. Courses are interactive and encourage hands-on practical application, the US-based firm said. 

“The goal of this educational program is to empower advisors with the knowledge and practical skills they need to leverage technology efficiently to run their practice, anticipate client needs and deliver exceptional service,” David Lillis, vice president, technology at Raymond James, said. “This is a relationship business at its core, and our technology supports advisors and their teams as they establish new connections and strengthen existing client relationships.”

The program includes a number of features: 

-- Tech orientation – A self-paced and self-guided orientation program to introduce technologies that are crucial for daily management to Raymond James' advisors; 

-- Tech essentials – Live virtual sessions which provide a strong technology foundation to simplify work and increase productivity; 

-- Tech forward – Live virtual sessions that build on an existing technology foundation to upgrade productivity and strengthen client relationships; and 

-- Tech power up – Monthly updates on the latest Raymond James technology enhancements and practice management tools to optimize business practices.
 
A number of US wealth management groups are taking action to make the advisors and firms operating under their roofs more savvy about using digital technology to aid business growth, improve client retention and become more productive. For example, Hightower, the Chicago-based group, launched its "Engage" marketing platform last year to help advisors scale up their business.