The US wealth management firm, part of the wider Royal Bank of Canada group, has collaborated with a business harnessing AI technology in the financial services space.

TIFIN, an artificial intelligence and wealth platform, yesterday unveiled a new phase of collaboration with RBC Wealth Management-US.

Under the pact, all financial advisors at RBC Wealth Management-US can use AI-Powered Insights, a new program that uses artificial intelligence to observe client behaviors and patterns to identify those who might have money in motion following a significant financial event. Started as a pilot program last August, AI-Powered Insights was officially rolled out company-wide this week.

TIFIN AG is continueing to invest in accelerating its growth since spinning off from parent TIFIN in January of 2024. TIFIN has been backed by JP Morgan, Morningstar, Hamilton Lane, Franklin Templeton, Motive Partners, and Broadridge among others. 

Another part of the TIFIN group, TIFIN AMP, an asset management distribution platform that uses artificial intelligence technology, in December 2023 said it was partnering with wealth management enterprise solutions provider BetaNXT.

"RBC Wealth Management-US has been one of the early adopters of TIFIN AG's AI capabilities to use actionable intelligence to help our 2,100+ advisors deepen client relationships and grow their practice," Greg Beltzer, head of technology at RBC Wealth Management-US, said.