RBC Wealth Management (US) has named Kevin Fairs as head of New York private banking and transnational strategy, as the Canadian firm hones in on the high net worth and ultra high net worth client segments in the US and globally.

RBC Wealth Management (US) has named Kevin Fairs as head of New York private banking and transnational strategy, as the firm hones in on the high net worth and ultra high net worth client segments in the US and globally.

Fairs will be based in New York City and report to Julian Stienstra, managing director of US and international private banking at RBC Wealth Management – US.

Working as part of RBC’s US and international private banking team, Fairs will focus on business development at the firm's New York private banking arm, while recruiting “globally-minded” private bankers.

“The addition of Fairs represents RBC's commitment to grow and strengthen its New York operations in the international and US private banking business with its global ultra high net worth and high net worth client segments,” RBC Wealth Management said in a statement.

Fairs joined RBC in December 2011 as director of strategy for global trust in the UK and the US, and was subsequently appointed as head of sales strategy and client experience.

Prior to joining RBC, Fairs held a senior role at Scotiabank, where he was in charge of recruiting and developing wealth management teams at the firm’s North American retail advisory and private client group. He has also worked at Lloyds Bank and Santander, RBC said.