Prudential Advisors has named Peter Gayle to lead a newly-created function called Advisor Services.

In this role, he reports to Caroline Feeney, president of Prudential Advisors, and is responsible for brokerage account operations, product management, and strategy and financial planning.

Gayle’s experience with Prudential spans 15 years. He most recently led the service delivery governance function in conjunction with the integration of the individual life insurance business acquired from The Hartford in 2013. Before this, he was senior vice president of the private client group at Prudential Securities and earlier in his career held leadership roles at Smith Barney.

“Today’s marketplace is drastically different from just a few years ago,” said Feeney. “Peter’s appointment to lead this function along with the recent renaming of Prudential Advisors demonstrates how we continue to evolve to a model that focuses on solutions that build as well as protect wealth.”

Prudential Advisors is a brand name of The Prudential Insurance Company of America and its subsidiaries.