The firm acquired the business in 2016, and is now rebranding the wealth operation to unite all subsidiaries.

Phoenix Group has rebranded the AXA Wealth business it acquired in 2016 as Phoenix Wealth.

Phoenix Wealth will include a group self-invested personal pension (Family Suntrust), a number of individual pensions and a versatile investment bond.

Customers and advisors have been made aware of the rebrand, including confirmation that there will be no changes to the features, terms and conditions or the ability to top up existing policies. 

“We are delighted to confirm the rebrand to Phoenix Wealth and very much look forward to continuing to deliver the service proposition previously delivered by AXA Wealth,” said Andy Moss, chief executive of Phoenix Life.