The Seattle-headquartered subsidiary of investment management firm Eaton Vance has boosted its marketing capabilities.

Parametric Portfolio Associates has appointed Marc Fiore to the newly-created position of managing director and global head of marketing for the US and Australia.

Fiore was previously executive director and global head of strategic marketing at MSCI, where he led marketing efforts in the smart beta and exchange-traded fund sectors. Before MSCI, he held various marketing and business development responsibilities in the US and Europe at American Express, Bankers Trust and AXA.

Based in Seattle, WA, Fiore will be responsible for promoting the Parametric brand and building data- and technology-driven programs. He will report to James Barrett, managing director and head of client development.

As of March 31, 2016, Parametric managed around $159.3 billion in assets on behalf of institutions, high net worth individuals and fund investors in the US and internationally.