The announcement of a new CTO comes shortly after the St Petersburg-headquartered firm reported that it had surpassed $100 billion in assets on its platform.

Dynasty Financial Partners, the Florida-headquartered group, has promoted Leslie Dentinger Norman to the post of chief technology officer, having been deputy CTO.

The previous holder of the CTO spot, Fred Coates, has stepped down from the role.

Prior to joining Dynasty in 2022, Norman was a leader in technology product development at Raymond James – also based in Florida – for 11 years.

As reported earlier this month and commented on by this news service, Dynasty has surpassed $100 billion in assets on its platform.

“Technology in the wealth management space is changing so quickly that it is challenging for advisors to keep up. We regularly hear from advisors with a broken tech stack that lacks integration and is too complex to use,” Dynasty’s founder and CEO, Shirl Penney, said. 

Dynasty, which is a network of wealth advisor businesses across the US, provides services including investment bank and M&A advisory to business owners looking to acquire RIAs, grow them or exit the business. In 2021, Dynasty Financial Partners started to make minority equity investments in RIAs in its partner network.

With trillions of dollars in assets expected to change hands in the next few years as Boomers pass on, Dynasty, founded in 2010, is a business seeking to surf the wave of this wealth.