The office says it targets “sustainable growth” with a particular focus on the sports, entertainment, infrastructure, energy, technology and healthcare sectors. It was officially launched earlier in August.

ASV Private Office, the new London-based group launched earlier in August, has appointed Kate Fried as general counsel.

Over her career, Fried has been based in London, Hong Kong and Singapore and has worked on cross-border M&A and project finance deals spanning the UK, Europe, the US, Africa, and Asia-Pacific, with institutions including BII, Hutchison Telecom and Macquarie. 

Founded by its principal, Simon Vumbaca, the organisation was created, in the firm’s words, to “reimagine the private investment model.”

“She will reinforce the rigour of our origination, M&A and portfolio management activity and is a fantastic values-driven, strategic thinker,” Vumbaca, principal and founder of ASVPO, said of Fried.