The firm has also launched a new brand platform and established an investment institute

Natixis Global Asset Management, headquartered in Boston in the US and Paris in France, has changed its name to Natixis Investment Managers in a bid to highlight its multi-affiliate business model and the strengths the firm brings to its clients. 

Natixis Investment Managers offers investment solutions from investment managers, while also providing support to help clients build portfolios to meet their long-term goals, the firm said in a statement.

Natixis Asset Management, a Paris-based affiliate of Natixis Investment Managers, is also undergoing a rebranding exercise and will be renamed in 2018. All other affiliates of Natixis Investment Managers will retain their current brands.
 
Active Thinking
In conjunction with its name change, Natixis Investment Managers is launching a new brand platform centered on active thinking. The firm’s active thinking brand platform will illustrate how Natixis leverages many diverse views and challenges traditional ways of thinking in pursuit of the best portfolio solutions for clients. Active thinking also reflects Natixis’ belief in the value that truly active management can bring to clients.

“Our new name and brand platform better showcase our business model and the value we bring to clients by offering leading active investment solutions combined with the research and consultation they need to build and manage their portfolios,” said Jean Raby, chief executive of Natixis Investment Managers. “Providing clients with access to a range of investment managers, each with its own unique process and culture, helps capitalize on the diverse and unconventional thinking that can lead to alpha generation.”

Natixis Investment Institute
To extend its multi-disciplinary approach to investment management, Natixis is also establishing the Natixis Investment Institute, which will build on the behavioural research of its center for investor insight, portfolio research and analytics of its portfolio research & consulting group, and more generally its market trend analysis and forecasting for clients. 

The institute will take advantage of new developments in data analysis and visualization to study those relationships, leveraging its already existing data gathered over the past five years through 25 surveys with 50,000 respondents and more than 6,000 portfolios the firm has analyzed.
 
Natixis Investment Managers is a subsidiary of Natixis. Listed on the Paris Stock Exchange, Natixis is a subsidiary of BPCE, a banking group based in France.