Family Office
National Life Group selects eMoney's planning suite

Wealth-management tech vendor adds two more broker-dealers to
client roster. Montpelier, Vt.-based life insurer National Life
Group has selected eMoney Advisor's suite of web-based
wealth-planning and client-management tools for use by fee-based
brokers affiliated with its Equity Services subsidiary.
"We believe that eMoney Advisor sets the industry standard as a
wealth management solution for financial advisors," says Equity
Services CEO Ken Ehinger. "We partnered with them to make it
available to all investment-advisor representatives of our
broker-dealer to help them serve their clients' needs."
Another deal
eMoney's tools are meant to give advisors and fee-based brokers
aggregate over-views of each of their clients' portfolios,
including - with client permission - certain "held away" assets.
It also help advisors manage client relationships, keep accounts
up to date, tracks contacts and monitor changes in financial
status.
In addition, the eMoney suite lets advisors create web pages that
clients can access in order to review their financial and
wealth-relevant information, including legal documentation and
other vital data.
In sum, says Edmond Walters, CEO of Conshohocken, Pa.-based
eMoney, the suite enables advisors "to become true Financial
Advocates for their sophisticated clients."
In a separate deal Orange, Calif.-based broker-dealer Centaurus
Financial, has also agreed to make eMoney's technology "a wealth
management solution of choice for its financial consultants,"
according to a press release.
Conshohocken, Pa.-based eMoney is a subsidiary of Cherry Hill,
N.J.-based Commerce Bancorp. Founded in 1999, the firm has about
two dozen clients, including AIG, Linsco-Private Ledger,
MassMutual, Nationwide, PricewaterhouseCoopers, and Raymond
James. -FWR
.