Lincoln's distribution business takes Albridge tech beyond Jefferson Pilot. Lincoln Financial Group (LFG) is extending its use of Albridge's OmniSource portfolio accounting and performance reporting technologies to include all of Lincoln Financial Network (LFN), its retail distribution unit. Until now only brokers at LFN member Jefferson Pilot Securities had access to OmniSource.

"Our relationship with Albridge Solutions has been extremely beneficial to [Jefferson Pilot's] advisors and their clients, and we're very pleased to provide this solution to all Lincoln Financial Network advisors so they too can experience increased sales, streamlined administration and improved processes," says LFN's business solutions head Carol Hardiman.

Trusted advisor

OmniSource lets financial planners and advisors view consolidated client data, and call up reports on performance, holdings, asset allocation, transactions and benchmarking.

Albridge executive v.p. Jake Rohn says firms that arm their advisors with tools like OmniSource "are clearly well ahead of the curve in meeting the needs of their clients and establishing a relationship as their one trusted advisor."

Lawrenceville, N.J.-based Albridge provides enterprise wealth-management services to more than 90,000 financial advisors at 150 financial institutions.

LFN offers a variety of different affiliation models to independent brokers and financial planners.

Philadelphia-based Lincoln Financial Group provides insurance, annuities and investment products in addition to financial-planning and advisory services. Its parent company Lincoln National also owns three television stations, 17 radio stations and a sports production and syndication business.

Lincoln National agreed to buy Jefferson Pilot in 2005. It completed the transaction early in 2006. -FWR

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