Family Office
Legg Mason re-brands separately managed accounts

New names: Western Asset, Legg Mason and the legacy-neutral
Clearbridge. Legg Mason has re-named its separately managed
account (SMA) portfolios, a move it says was required "as part of
the transaction in which it acquired substantially all of the
worldwide asset management businesses of Citigroup" in 2005 --
including the biggest SMA program on the planet.
Rose is a rose
Baltimore-based Legg Mason's equity SMA portfolios take the name
ClearBridge, as in ClearBridge Large Cap Growth. Legg Mason
coined "ClearBridge" earlier this year as a banner for the equity
management it had just acquired from Citi.
Most of Legg Mason's fixed-income SMA portfolios, including most
of those that came over from Citi, take the Western Asset name
after the company's largest proprietary fixed-income manager. A
few fixed-income and balanced portfolios managed by ClearBridge
without the involvement of Western Asset take the ClearBridge
name.
Legg Mason's multiple-discipline accounts (MDAs) will take the
Legg Mason name "because they may take advantage of the
investment capabilities of several Legg Mason investment
managers." Before Legg Mason took it over last year, Citigroup
Asset Management was the biggest MDA manager in the world and a
pioneer in developing multi-sleeve investment products for retail
distribution.
Legg Mason will also rename the in-house managers that provide
investment advice for its SMAs. CAM North America becomes
ClearBridge Advisors. Salomon Brothers Asset Management becomes
ClearBridge Asset Management. In addition to meeting tenets of
its 2005 agreement with Citi, Legg Mason says the "new names will
help investors more clearly recognize these investment portfolios
as part of the Legg Mason family." -FWR
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