Legacy Trust Company has rebranded as Legacy Trust Family Wealth Offices. The move by the Ponte Vedra Beach, Florida-based boutique is to better align with its business focus and stake its claim on the multi-family office services corner of the wealth management industry.

“While our roots as a trust company have allowed us to function as a multi-family office, and we generally talk in terms of generational wealth, the new name better reflects our activities and our business focus,” Kristin McLauchlan, chief executive, said in a statement.

 “As a start-up we concentrated being all things to all people. We have now evolved to the point where we feel comfortable staking our true claim as unique in this market. In our geographic market, we are the only true family wealth office,” she added.

Legacy Trust offers full concierge financial oversight and generational wealth management that includes estate planning, investment management, tax strategies and trustee services.