The firm is now looking to collaborate with qualified investors to create solutions.

LC Advisors, an investment advisor registered with the Securities and Exchange Commission, the US regulator, has rebranded its asset management business under the name LendingClub Asset Management (LCAM).

LCAM aims to deliver access to the consumer credit asset class for institutional and high net worth investors, the firm said in a statement.

The rebrand signifies a new chapter for the business. Within the last year, LCAM has established a majority-independent governing board, facilitated a asset sale of its legacy funds, and launched new strategies and services.

In the near future, LCAM said it "will leverage its investment management expertise to collaborate with qualified investors to create bespoke solutions specific to their needs".

"We spent the past year listening to our investors as we evolve into a solutions-oriented asset management business," said Raman Suri, president of LCAM. "As the market has grown, investors are asking for more than just access. We're responding to our clients' increased demand for the asset class by building a more complete range of fund or fund-like structures delivered in ways that make the investing process simple. We're committed to growing this business and creating value for investors," Suri continued. 

LCAM is a wholly-owned subsidiary of San Francisco-headquartered LendingClub and was formed in November 2010. LCAM acts as an investment manager and employs a variety of investment strategies for private funds and separately managed accounts that invest in various loan products facilitated through the LendingClub platform.