Optimization of tax in investments is an important way of making the most of returns – all the more important in the tough financial environment.

InvestCloud, the wealthtech platform, is partnering with the “tax-smart” investment group. 

Under the agreement, InvestCloud will integrate 55ip’s technology into the InvestCloud Financial Supermarket™. This will expand the products, strategies and tax optimization options available to advisors. The move comes at a time when making the most out of investments by adjusting for tax is “paramount,” InvestCloud said in a statement this week.

The 55ip platform has seen “huge” adoption for its ActiveTax® technology, which uses intelligent automation to elevate portfolios through automated tax-smart transitions, management and withdrawals, the firms said. This technology will be integrated onto the InvestCloud platform, making it accessible to more than 400 wealth management firms with over 25 million accounts on the InvestCloud platform.

“Now more than ever, tax-efficient investing is front of mind for advisors as they try to squeeze out every marginal gain amid more volatile markets. There is no better time to enhance tax strategies to align with a client’s long-term goals,” Cheryl Nash, InvestCloud’s CEO of the Financial Supermarket™, said.

For an article on practices such as tax-loss harvesting, see here.