Art
International Galleries Eye Asia's Art-Hungry Cognoscenti
Petroc Sesti, Élan Vital, 2012 - optic fluid,
Science glass , Turbine, and stainless steel plinth, H 220 x W 90
x 90
cm plinth, sphere 100cm - courtesy of 10 Chancery Lane
Gallery
Petroc Sesti went to great lengths to bring his
art to Hong Kong’s annual art event, ART HK. The 38-year-old
British artist is
exhibiting a vast glass sphere weighing around 1.2 tonnes,
containing a perpetually
spiralling turbine in optic fluid. He flew the Elan
Vital (which translates as vital force) to Hong Kong in the
nose of a jumbo jet. “It wasn’t the
easiest of journeys, nor the cheapest,” he said. He reckons
the cost of the journey and
insurance was over £3,000 ($4,700). The price tag on the work is
around £80,000.
“I hope it will be worth it," he said. "The work has been really well received so far. Asians draw parallels culturally with their fascination with water energy and natural form, it's a symbolism of wealth and prosperity. Technical data aside, the work is also fitting to China's cultural heritage in glass production, fascination with the significance of spherical and spiral form, and that of the 'crystal ball'."
His work is being shown by Katie and Georges de Tilly, the owners
of Hong Kong-based gallery 10 Chancery Lane. He adds that the
Asian fair is very buzzy, perhaps more so than London, which he
says is a little bit flat at the moment. He has already attracted
three interested bidders so far, and several commissions. "Over
here people are a bit more cash rich, and more willing
to buy what appeals to them,” he added.
It appears that Sesti is not alone in this hope. For the
fifth edition of the biggest art event in Asia, ART HK, the
number of galleries - half of which are international - has hit
an all-time record.
The fair, which runs from 17 to 20 May, 2012 at the Hong Kong
Convention
and Exhibition Centre, is showcasing 266
galleries (from 700 applicants) from 38 countries – and
spokespeople
expect it to top all previous attendance records. Work ranges
from emerging, like Sesti, to the
contemporary, like Gerhard Richter, to the classics, like Giorgio
Morandi,
Pablo Picasso and Fernand Léger, to post-war, with the likes of
Francis Bacon and Joan Mitchell.
“We are
delighted once again to welcome such a high calibre of art from
around the
world to ART HK 12,” said Magnus Renfrew, fair
director, speaking at the opening this week. “It’s extremely
exciting to see the fair
progress with the support of Deutsche Bank and it’s hugely
promising that in
its fifth year it continues to attract new participating
galleries. Asia is now clearly centre stage.”
With galleries ranging from Jakarta, to Budapest, to Maharashtra,
to Sao
Paolo, it seems nowhere is too far flung to come to in the hope
of tapping
Asia’s wealthy. And with the population of millionaires in Asia
surpassing 3.3 million now, according to Merrill Lynch and
Capgemini - more than those in Europe - it is no wonder.
“The increasing interest in international galleries has been
very
gratifying, testament to the increase in exposure of the fair,”
said Renfrew at
the press conference.
“Hong Kong is the perfect location for an international art fair.
The
city is uniquely placed, not just geographically, right in the
centre of the
region; the shared history with the West means people feel very
comfortable
coming here from Europe and the US,” he added.
Hong Kong is the third largest art market in the world, behind
New York
and London, in terms of auction sales. Importantly, there is no
tax on the
import and sales of art.
Unsurprisingly galleries are flocking to Asia, hoping for as slice of the region's wealth. Art galleries usually take between 30 per cent an 60 per cent commission on the work of an artist. In the case of the Simon Lee gallery, which exhibits American painter Christoper Wool, whose works now attract $8 million at auction, this can be a sizeable chunk.
The London-based Simon Lee gallery recently launched in Pedder Building, right in Hong Kong's beating heart. Katherine Schaefer, Asia director, told WealthBriefingAsia that establishing a presence in Asia had been a huge success. "When people come up to you at the fair and recognise the gallery and see that it is here for the long run, its builds up trust. A general trend is that Asian buyers tend to buy more established names, or Asian artists, so having a presence helps build the brand tremendously." Ben Brown, White Cube and the Gagosian are other recent entries to Hong Kong.
But despite the growing interest from
international galleries in Hong Kong, HK Art will always keep a
50/50 split between Asian
and international galleries, said Renfrew. “The balance of Asian
and Western galleries is
very important for the identity of the fair,” he said. One major
change this
year is the launch of Asia One, the dedicated showcase of solo
Asian artists
represented by Asian galleries.
Next year ART HK will be taken over and renamed by organisers Art
Basel
in Hong Kong, to take place in May 2013. Asia Art Fairs is the
current
organiser. “Art Basel has the best address book in the art world
and has
greater reach than we do,” said Renfrew. He added: “This should
help the fair
become even more of a global phenomenon than simply an Asian
phenomenon.”