The integration is designed to give wealth managers the ability to build model portfolios for use on the InnoTrust platform and set automatic rebalancing criteria based on threshold and minimum trade settings. Adjustments to model portfolios can also be fed directly to the InnoTrust system, and portfolios can be set to rebalance automatically or at the user's discretion to mimic changes to the model.

 

"The ability to offer a trust-enabled wealth management solution is becoming ever more important," says Innovest's chief executive William Thomas. "In many cases, integrating trust capabilities and investment advisory services is the 'missing link' for firms seeking to holistically manage their clients' total wealth."

 

Ten-year-old Prima, originally a spin-off from KPMG's investment-advisory-services practice, provides research and technologies that support separately managed accounts, mutual funds, exchange-traded funds and alternatives for use on open-architecture investment platforms. 

 

Denver-based Prima's owner Matrix Financial Solutions and New York-based Innovest share indirect common ownership through the private-equity firm Bluff Point Associates.